Apparently it takes anywhere from 5 to 25 times MORE effort to get a new customer than it does to keeping a current customer. This applies to any business including Teaching Music. Can you imagine if every student you ever taught, kept learning for …… 10 years??? Or if they all stayed for 5 years?
The most common question I get asked as a Music Teacher Coach, is “How do I get more Students?” when perhaps the more important question should be…
“How do I keep my current students coming back for years?”
Of course as always there will be exceptions, such as when you are first starting out as a Teacher and you have to build a student list.
Expecting EVERY student to stay for 5 or 10 years is not realistic. In our modern world there are way too many “other” activities being offered with way too many other distractions. There are lots of opportunities for people to change their locations and move around the nations. Add to that the fact that students don’t all WANT to take years to learn to play or sing!
If it costs even 5 times more, in time and money and energy, for you to find a NEW student, then I suggest you take the time, money and energy to invigorate your current students to stay with you!
The bonus should be that if they are happy, they will also refer their friends and family! Those referrals are the best referrals they don’t cost anything. Those people already come trusting that you do a great job!
So take a look at the video below. I give you the run down on what I call my 7 TOP TIPs to help you keep your current students coming back year after year.
These are not a quick fix, they will take thought and planning to execute, but start with one idea at a time and build from there.